ABOUT

We love sports. All sports. Yes, even THAT sport. So when ESPN called to see if we could refresh the ESPN brand package used on everything from Pickleball to Indoor Street Skating, we couldn’t have been more excited. Unable to create a custom package for each event, we felt it was important to bake into the design a system that allowed every sport to feel special. We grouped the events into categories like urban, outdoor and arena sports so that we could give each game more personalization through color and texture.

Client: ESPN
Air Date: 2020

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loyalkaspar.com/work