ABOUT

Introducing the 'Don't Forget Dad' campaign for Love2shop – because even the most unforgettable Dads sometimes get, well, forgotten! For Father's Day 2024, Love2shop is rolling out a cheeky, cross-channel designed campaign to make sure Dad isn't left out in the gift-giving process. Picture this: a series of hilariously relatable videos featuring a Dad forlornly celebrating the day that was meant to celebrate Dad, paired with catchy social media ads prompting, ''Don't Forget Dad", email nudges, dedicated landing page to cross-sell gift cards through HighStreetVouchers, to in-store displays with eye-catching graphics, Love2shop is here to save the day (and your reputation). Let’s make this Father’s Day one he won’t let you forget!

And remember, DON'T FORGET DAD!