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Durga Puja in Kolkata is a religious festival filled with pandal (venue) hopping and street food feasts, often accompanied by shared soft drink bottles. Coca Cola's brief was to spotlight its iconic bottle's role in enhancing the Pujo experience.

Our solution was a commercial that took the viewers on a nostalgic journey into what it means to celebrate Pujo, it's sights, sounds, food, fervor and people, all with Coke right at the centre!

The track was created by taking inspiration from traditional Bengali Baul genre and by infusing contemporary beats and traditional Bengali instruments like the Tanpura,Khamak,Ek-tara,Dhaak. This was layered with sounds created from Coke bottles and cans.Foley sounds heard across the festival of Durga Pujo were recreated in the sound studio and used as a part of the sound design.