ABOUT
“Unbreakable” is a CG film we created with agency AREA 23 for biopharmaceutical company Insmed. The 2 ½+ minute piece aims to bring awareness about Nontuberculous Mycobacterial (NTM) lung disease, a condition which can be difficult to identify due to its similar symptoms with other lung conditions. The film was crafted to create a sense of urgency for doctors and specialists to recognize and diagnose NTM and to direct healthcare providers and patients to a dedicated site for more info.
“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
MADEIT CREDITS
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InsmedClient
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Alanne AndradeRigging -
Alejandro EcheverrySimulation -
Alex FerreiraMonteiro Animation -
Andrea DelfinoMonteiro Animation -
AREA 23Ad Agency -
Audrey BenjaminsenCharacter Explorations -
Bruna BerfordMonteiro Animation -
Bruno CelegaoAnimation Lead -
Camilo FrancoLook Development -
Carolina AvelinoModeling -
Chinkara SinghVP, Group Executive Producer -
Chris BernesbySVP, Group Creative Director -
Christian WecklAnimation -
Corinne FeightAssociate Creative Director -
Daniel OliveiraAnimation -
Gean CarlosModeling -
Glauber BeloRigging -
Guto TerniCreative Director -
Hannry PscheraMonteiro Animation -
Hasan TawfiqGrooming -
Heber Conde3D Lead -
Helen HathiramaniSenior Broadcast Business Manager -
Jack O’ShaughnessyVP, Account Director -
Jennifer HarrisonVP, Associate Creative Director -
Jesiel AlmeidaMonteiro Animation -
Joe CapanearSVP, Group Creative Director -
Jonathan EdwardMonteiro Animation -
Jorge ZagattoMonteiro Animation -
Leonardo FelixMonteiro Animation -
Leonidas MacielMonteiro Animation -
Lincoln HoritaModeling -
Lucas CamargoCreative Director -
Marcio NicolosiMonteiro Animation -
Marcus LansdellExecutive Producer -
Martha SimpsonVP, Management Director -
Mateus KurzhalsLook Development -
Matheus CaetanoMonteiro Animation -
Murilo BarbelliRigging -
Rafael ChiesLook Development -
Renato BrazLook Development -
Rodrigo DutraMonteiro Animation -
Ronnie CaltabianoVP, Associate Creative Director -
Rouhollah ToghyaniGrooming -
Sasha MishkinSenior Copywriter -
Saul AlmeidaRigging -
Steferson RochaModeling -
Tim HawkeyEVP, Chief Creative Officer -
Vanderlei SantanaHead of Production -
Victor El GuyCharacter Explorations -
Vinicius CostaCreative Director -
Bruno SantosAnimation -
Roof Studio -
Geison AraujoModeling -
Gustavo RangelLook Development Lead -
Danilo PinheiroRigging -
Emerson ManfrinMonteiro Animation -
Francisco CatãoMonteiro Animation -
Beto FernandesModeling -
Josemar QueirozLook Development -
Rosenio SilvaPipeline -
Kristen BellAssociate Creative Director -
Paul HarringtonVP, Creative Director -
Estevao ChromiecStory Board -
Kevin MullucksSenior Integrated Producer