ABOUT

Instead, Knorr wanted to empower those who were living in poverty by helping them grow their own food, and in turn, create a new transformational business model for them, that was sustainable, scalable and profitable. Introducing Knorr’s Rooftop Farms. Working with engineers and hydroponic technology, Knorr created fully sustainable food gardens, placed across buildings in Egypt, operated by underprivileged farmers themselves, transforming the dry and arid landscape of Egypt’s cities into lush rooftop farms full of vegetables. All the food produced, was purchased by Knorr, giving the rooftop farmers a new sustainable source of income.