D&AD
London
ABOUT
Created for cinema and broadcast television, an extended version of The Look premiered on June 2020 during Oprah Winfrey's Town Hall, following the murder of George Floyd. The Look was created to highlight the unconscious biases that Black men are forced to confront on a daily basis. The film leverages the real-life experiences of the team at SATURDAY MORNING to provide a window into the world of a Black man. Its goal is to help educate the public about what unconscious bias is, what it looks like, and to provide tools to change behaviour.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Procter & Gamble Corporate / Procter & GambleClient
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AJ MurilloMix & Sound Designer -
Aledandra LubranoProducer -
Anthony MandlerDirector -
Brigg BloomquistInteractive Copy Writer -
Company 3Post Production -
Crystal HarrellSenior Director Corporate Communications -
Damon JonesChief Communications Officer -
Deja CoxAccount Lead -
Eric AustinSenior Brand Director -
Erin SullivanProducer -
Fiona TurnerSenior Manager -
Fran McGivernExecutive Producer -
Geoff EdwardsCo-Founder -
Jayanta JenkinsCreative Director -
Jeff BaronManaging Director -
Keith CartwrightCo-Founder -
Lela CoffeyNA Hair Care Portfolio and Multicultural -
Malik SayeedCinematographer -
Marc PritchardChief Brand Officer -
Morgan JohnsonSound Design -
Nina AmjadiManagement Director -
Randy BaublisEditor -
Renato IbarraSenior Director of Production -
Rick SouzaDesigner -
Ryan ButlerBrand Director -
Sam OstroveEditor -
Saturday MorningAdvertising Agency -
Stink FilmsProduction Company -
Taylor Tracy WalshEditor -
Thiago GrippDesigner -
North Kingdom Design & Communication ABDigital Agency -
Kelly BayettSound Design -
Sofie Borupsenior. colorist -
Cabin EditEditing -
D&AD -
Sophie OzouxStrategy Director -
Kwame Taylor-HayfordCo-Founder