D&AD
London
ABOUT
For Pizza Hut’s latest creation it collaborated with IKEA to cook up the Pizza Hut X IKEA meatball pizza – a taste sensation topped with IKEA’s iconic Swedish meatballs. To help launch this new pizza and drive sales Ogilvy Hong Kong created the SÄVA, a flat-pack table inspired by the pizza ‘savers’ found in every pizza box – only available to a lucky few who purchased the new pizza. Sales increased 86% over forecasts, while the campaign went global, with over a billion impressions and more than 18m views.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Pizza Hut Hong KongClient
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Clover YuenSenior Account Executive -
Iris LiuExecutive Group Director -
Jacqueline HoSenior Producer -
Jim WongContent Strategist -
Kaycee LiSenior Brand Strategist -
Lucy McNallyPhotographer -
Matthew NisbetExecutive Creative Director -
Ogilvy Hong KongAdvertising Agency -
Ollie DavisAssociate Creative Director -
Rachel TsuiAccount Manager -
Ray LamContent Lead -
Ricky ChungContent Specialist -
Vincent LamAccount Director -
John KoayExecutive Creative Director -
Soenar SantosoSenior Art Director -
Reed CollinsChief Creative Officer -
D&AD -
Michele SalatiCreative Director -
Amy ChengAssociate Creative Director