D&AD
London
ABOUT
League of Legends has been around for 11 years. In 2020, Riot Games launched the mobile version - Wild Rift. To reignite interest in the world of League, it brought the game to life in a way gamers had never experienced. The in-game power-up Honeyfruit was brought to life, giving gamers an actual taste of the game, and summoning a digital fruit into the real world.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
-
Riot GamesClient
-
Alasdair GrayStrategy Director -
Amos MakArt Director -
Ausborn LimAssociate Account Director -
Faith HuangContent Strategist -
Jack Morton SingaporeProduction Company -
Jacob WrightChief Strategy Officer -
Jia Rong SngJunior Creative Technologist -
Joakim BorgströmWorldwide Chief Creative Officer -
John HadfieldChief Executive Officer -
Jonathan GerardExecutive Producer -
Nico TangaraSenior Art Director -
Priscilla LimAccount Manager -
Sid TuliManaging Director -
Wendi ChongHead of Production -
Xander LeeCreative Director -
Sascha KuntzeChief Creative Officer -
BBH SingaporeAdvertising Agency -
D&AD -
Joshua TanProducer -
Luke SomasundramSenior Copywriter