D&AD
London
ABOUT
Unlike many other fast-food joints, Burger King doesn’t fry its burgers - it’s been flame-grilling them since 1954. And that’s what the brand communicates through advertising. But advertising only takes them so far... it turns out that two out of three people aren’t aware that Burger King flame-grills, and while a third of them are aware, they simply don’t believe it, which fundamentally undermines the brand experience.
The Burger King Flaming Heart Grill was created to restore and reinforce a fundamental brand truth that Burger King really does flame-grill… and has been doing so since 1954.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Burger KingClient
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Corey LaduskySenior Director of Global Procurement -
Fernando MachadoChief Marketing Officer -
Jack McCluskeyDirector of Operations Execution -
Larry SalyersDirector of Operations Standards and Equipment -
Marcelo PascoaGlobal Head of Brand Marketing -
Mary YetterGlobal Director of Brand Design -
Matthew TidnamDesign Director -
Neil BaronAssociate Creative Director -
Rapha AbreuGlobal Head of Design -
Rob WebberGlobal Head of Restaurant Image -
Seth DownsVice President of Operations Equipment -
SeymourpowellDesign Agency -
Adrian CaroenCreative Director -
D&AD