D&AD
London
ABOUT
Since 2015, McDonald’s France has been offering the choice between a book and a toy when kids order a Happy Meal menu. This initiative makes McDonald’s the first book distributor in France with over 60 million books already given to children. The objective of the film was to make the book option irresistible by highlighting the gift of reading and family story time.
AWARDS
D&AD Award - Graphite Pencil
MADEIT CREDITS
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McDonald's FranceClient
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Alexandre RobieuxSound Engineer -
Amalia Mateos GellaSenior Project Manager -
Anne LainéMarketing Director -
Benjamin MarchalExecutive Creative Director -
Brad ShultzMusic Artist -
Daniel AuerbachCompositor -
Daniel TichenorMusic Artist -
Digital DistrictPost Production Company -
Elisabeth BoitteTV Producer -
Elise GamboaPost Producer -
ElseProduction Company -
Fabrice PouvreauSound Producer -
Faustin ClaverieExecutive Creative Director -
Ferdinand HuetMusic Art Director -
Graham ChisolmVideo Editor -
Jared ChampionMusic Artist -
Khalid MohtasebDirector of Photography -
La PacProduction Company -
Leila AbdallaouiBrand Manager -
Lucie VallottonArt Director -
Marc FraissinetExecutive Director -
Matt ShultzMusic Artist -
Maxime BoironChief Executive Officer -
Olivier LefebvreHead of Music & Sound -
Stéphanie CaudeAccount Director -
TBWA\ParisAdvertising Agency -
Thomas JacquetMusic Art Director -
Vincent CusenierCopywriter -
Xavier RoyauxSenior Vice President & Chief Marketing Officer -
nicholas berglundFilm Director -
D&AD -
LA PACExecutive Producer -
Gabrielle GuillaumeBrand Manager -
Louis Saint-CalbreProducer