Anna Vershinina Editor

ABOUT

Toronto, with its beautiful skyline, is a prosperous and thriving city. However, the hidden truth is that the city — and the entire Greater Toronto Area — is the poverty capital of Canada, with 1 in 7 residents currently struggling.In collaboration with TAXI and United Way, Norm Li visualized The #UNIGNORABLE Tower. Illustrated to house the 116,000+ individuals affected by poverty and housing affordability issues, the tower — if it were real — would be the world’s tallest building.

MADEIT CREDITS

  • United Way Greater TorontoClient
  • Alexis BronstorphExecutive Creative Director
  • Andrew O’DriscollPhoto Editor
  • Array of Stars / TorontoProduction Company
  • Dan CantelonArt Director
  • Debbie VandevenChief Creative Officer
  • Dennis SolerProducer
  • Frank MaceraCreative Director
  • Heather OsbourneAccount Team
  • Kelsey HorneExecutive Creative Director
  • Kelsey-Lynn CorradettiProducer
  • Kelsey-Lynn CorradettiProducer
  • Leigh AndersonAccount Team
  • Marc LevesqueWriter
  • Michael MehrasaWriter
  • Norm LiProduction Company
  • Shawne ElnickiAccount Team
  • Taxi CanadaAgency
  • Will CuthbertArt Director
  • * Joao CoutinhoExecutive Creative Director
  • * Jason XenopoulosChief Creative Officer
  • * Cannes Lions Winners 2021
  • * Anna VershininaEditor
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Project featured: on 27th September 2021

The #Unignorable Tower

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