About me
Allison is passionate about the transformative power of branded experiences. This guides the way she shapes human-centered solutions to business challenges, navigating big ideas with clear vision and deep intention.
Allison has invested the last 16 years in setting the course for both global and emerging brands, including Alaska Airlines, REI, University of Washington, Fred Hutch, Gavi the Vaccine Alliance, TATCHA, Nike and Converse.
She's branded companies, programs, platforms and products. From start-up to icon, across finance, healthcare, higher education, beauty and lifestyle industries, Allison believes a great brand is the invitation to meaningful experiences.
Skills
B2C, Brand Management, Brand Narratives, Brand Story, Branding, Content Management, content strategy, Copy Direction, Copywriting, Creative Direction, creative strategy, messaging, Team Management