Claire Maoui
Creative Director
ABOUT
Each year, thousands of smartphones are refurbished using fewer natural resources. But the environmental impact of phones is not only limited to manufacturing – it’s also how we power them. 3.8 billion smartphones make up an important part of global CO2 emissions. So, Back Market – a marketplace for refurbished smartphones – created CO2NCIOUS, an app that reduces CO2 emissions every time you charge your phone. It shows, in real time, what energy sources are powering a device, the CO2 emissions of your charge, and the best time to charge your phone to trigger less emissions.
MADEIT CREDITS
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Auberge Des MigrantsClient
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Bastien SabotAssistant Art Director -

Catherine EmprinAgency Manager -

Fanny PerierProducer -

General PopProduction Company -

Jeanne LibfeldAgency Manager -

Laurent FerryMotion Designer -

Matthieu BouilhotCopywriter -

Sarah GallitreBrand Manager -

Stéphane XiberrasChief Creative Officer -

BETC FranceAdvertising Agency -

BETC FranceAgency Manager -

Vincent LesnéArt Director -

Cannes Lions Winners 2021 -

Sophia ConoscenteSound Design -

Adrien BréchaudMusic Supervisor -

Claire MaouiSound Design