Ceara Adamson
Associate Creative Director
ABOUT
If a brand wants to sponsor the best football players, they have to pay millions. But Burger King found a way to endorse them without paying them a single penny. It sponsored a team at the bottom of English football’s 4th division: Stevenage. BK knew that if its logo was on their shirt, it was going to appear in FIFA 20. The brand then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. It turned a small team in real life into the biggest team online.
AWARDS
Cannes Lions
MADEIT CREDITS
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Burger KingClient
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A GiganteMusic Composer -
Aidan FinnanDirector of Print Production -
Alberto Lopez GarridoProduction Company Producer -
Alejandro Ramos LepezExecutive Producer -
Alison Brod Marketing and Communications (ABMC)PR -
Alison WhisenantAccount Director -
Alvaro MonzónPost Production -
Amy KeddySenior Business Affairs Manager -
Andi LewisProduction Company Producer -
Andres TamayoArt Director -
Arielle MulgrewSocial Content Writer -
Barbara KaralisSenior Business Affairs Manager -
Brian ZaiDirector -
Cassia GarciaProduction Coordinators -
Cody DummerAssociate Creative Director -
Daniel TellesMusic Producers -
Dave WeistExecutive Creative Director -
DAVIDAgency -
Enrique CamachoSVP -
Eric HirschhornAdvertising Manager -
Eric WarzechaMixer -
Evan MangiameleMixer -
Fernando PellizzaroGCD -
Fred BoschCreative Director -
Hannah BeardsleyCommunity Manager -
Heard CityMix Company -
Horizon Media, Inc.Media Director -
James Pedrozo PintoMusic Producers -
JamuteMix Company -
Jared SchermerCopywriter -
Jean ZamprognoGCD -
Jenny GobelManagement Supervisor -
Jimmy GeorgeSenior Social Strategist -
Jon CarlawStrategy Director -
Juliana ZuppoProduction Coordinators -
Katie NisbetCommunity Manager -
Kerry McKibbinVP -
LandiaProduction Company -
Leila CheeAccount Executive -
Luis GiraldoCopywriter -
Maria Fernanda GalettiSound Engineer -
Mark WennekerChief Creative Officer -
MetropolitanaPost Production -
Morgan PlayleAssistant Project Manager -
Mr. KlaussAnimation Studio -
Nico AmantiaScout -
Nico CabucheExecutive Producer -
Oriol BarcelonaDirector of Photography (DOP) -
Otavio BertoloSound Engineer -
Pablo MarchettoEditor -
Pedro SattinArt Director -
R GiganteMusic Composer -
R IrvingMusic Composer -
Rafael LaurentiSound Engineer -
Sasha AwnExecutive Producer -
Saulo RochaExecutive Creative Director -
ScoutMedia Director -
Stefane RosaAccount Director -
Stephanie SalvadorAccount Planner -
Sun KomenTechnical Director -
Sylvia PanicoGlobal COO -
Thiago LesterMusic Producers -
Tim VaccarinoExecutive Creative Director -
Twenty Below MusicMusic -
UnicornsDigital Production Studio -
Vanessa AmaralJr. Planner -
Luke AlexanderCopywriter -
Andre ToledoExecutive Creative Director -
MullenLowe U.S.Advertising Agency -
Vanessa De BeaumontCopywriter -
Marina RodriguesProduction Company Producer -
Pancho CassisCCO Global -
Ceara AdamsonArt Director -
Cannes Lions Winners 2022