About me

I am a bi-lingual (English and Italian) Artist relations manager, specializing in A&R, Sonic branding, Marketing strategies, Content creation, Website Copy, Video marking, CRM & SEO Event Management, and Creative Brand Development.

Responsibilities included planning sonic branding strategies and overseeing the marketing efforts.

- Creating and launching Digital Advertising Campaigns (Google, Social Media, Web Advertising,WordPress & MailChimp)

- Monitoring, measuring, and reporting on effectiveness of the sonic / marketing campaigns through Analytics and traffic data

- SEO, Targeting/Keyword List building

- Overseeing the sound creation and marketing materials

- Speech Writing and Keynote Presentations

- Planning Exhibitions and Events

- Budget Planning for all Marketing Activities and Campaigns

- Managing all activities within the marketing department

- Supporting the marketing director with the development of the marketing strategy in line with company objectives

- Overall responsibility for brand management and corporate identity

- Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

I am currently in charge of B2B and B2C marketing campaigns related to our music label and our brand new streaming service.

I am in charge of all aspects of the communications such as PR, Press, Website Copy ( in english, italian and spanish), targeted social media engagement, online and offline campaigns.

I have a deep understanding of both local and global markets, as well as the AI and CRM technology spheres (Thank Q and InfusionSoft).

Able to measure the impact of the marketing campaigns with evaluation reports and data analysis.

I am also familiar with Funnel creation (clickfunnel) Adobe XD, Photoshop, basic graphic design and video making.

Marketing and all forms of creative activities and events are my biggest passion and thanks to my previous jobs and my Master Degree in Events and Conference Management I'm also familiar with immersive- experiential marketing, B2B and B2C marketing strategies and all the designing, implementing and delivering process of all types of events.

Skills

Artist Management, Client Services, Copywriting, CRM, Digital Marketing, Email Marketing, Event Management, Experiential Marketing, Presentation, Public Relations, Public Speaking, Sonic Branding

Sector Experience

Communications, Event Organisers / Management, Marketing, Music