About me

I am an experienced creative director (CW), strategically focused.

I was a founder and Executive Creative Director of one of the hottest indie creative agencies in Spain: REMO.

I've produced award-winning works for film, print, radio, OOH , digital...

Experience working with big agencies for international clients and also for local low-budget projects and start-ups.

One of my TV commercials for Mitsubishi Motors was awarded as the 3º best commercial of the last 25 years in Spain and Latin America for a board of journalists.

Two brands I worked for as Creative Director in REMO, Mitsubishi Motors and Calle 13, were chosen as 2 of the 23 most creative by the Spanish Creative Club.

Strong in:

Creative strategy. Synthesizing planner's insights and cultural zeitgeist into a creative platform that can provide a big, bold and provocative concept.

Storytelling. Finding the intersection of the brand with human truths to create ads and content that entertains, inform and inspire along the path of purchase.

Concepts: I use to work with DC, planner and account lead for finding that concept and developing it in the most sparkly and effective way.

Big ideas: instead of a range of little short-term ideas, I believe in the power of the Big Ideas, which light the path and can be developed in any media and size.

I use to work with an AD, Marga Lainez.

Also, we can join teams with different specialists for each project.

Skills

Advertising, Big Ideas, Branding, Copywriting, Creative Direction, creative platforms, digital creativity, Experiential Marketing, groundbreaking ideas, manifesto, ooh, press, Radio, Strategy Planning

Sector Experience

Automobiles, Banking, culture, Finance, Food & Beverages, Mobile, Pensions & Insurance, Television, Travel & Leisure

Awards

Cannes Lions - Gold, Creative Circle Award - Gold, New York Ad Festival - Best of Show

Clients

Allen Edmonds, BBVA, Carrefour, Citroen, Clarks, Greenpeace, MAPFRE, Mitsubishi Motors,, movistar, Nike, Orange, Spanish Olive Oil