ABOUT

As a platform ingrained in popular culture TikTok is on a mission to inspire creativity and bring joy to people around the world.
In 2020 they tasked us with demonstrating their role as the pre-eminent social platform for discovering and producing new music with a big cultural idea that showcased the range of creativity on the platform and harnessed their brand line “It Starts On TikTok.”
In a first of its kind global creative partnership, DRUM brought together two of the biggest cultural forces of the moment – Dua Lipa and TikTok – to create and launch the artist’s music video for the single Levitating, made with the help of global TikTok creators. DRUM brokered the partnership deal as well as developing and overseeing the creative elements of the project that kicked off on August 25th with a CTA from Dua inviting her fans to take part in her #DuaVideo Hashtag Challenge.