ABOUT

During the Australian bushfires, news went viral – a little bird called the Australian Magpie, known for its incredible ability to learn and mimic surrounding sounds, began to mimic the sound of fire truck sirens after hearing them for months. We realized that this was nature calling for help – because we also discovered another bird from Australia, the Lyre Bird, that also mimics the sound of chainsaws and saws from the logging and deforestation of its habitat.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • World Wildlife Fund (Wwf)Client
Project featured: on 22nd September 2021

Fire Siren

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