Pedro Ribeiro Freelance copywriter and creative director

ABOUT

Weapons seem like a distant reality until it hits you. And then it’s already too late. To call attention to the necessary signature of the arms treaty, together with Control Arms, we brought the reality to people’s eyes, especially politicians. Before the Arms Treaty debate at the UN, on a nearby gallery, we created a special art exhibition with paintings that looked like abstract art but were actually made by gunshots.

AWARDS

Cannes Lions - Shortlist
CCP Grand Prix

MADEIT CREDITS

  • Control ArmsClient
Project featured: on 27th September 2021

the exhibition that shouldn't exist

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