About me

I'm a creative and dynamic freelance visual merchandiser with 13 years of experience in wholesale and retail. I have excellent knowledge of product presentation, shop-fit design, store layouts, and window concepts that catch the consumer's eye and showcase the brand identity.

My passion for fashion, vast knowledge of VM concepts, and awareness of market trends allow me to execute all set business targets and exceed expectations by communicating with clients to understand specific needs and briefs to create impactful and cohesive visual displays. I have completed successful display projects for high-profile brands across the UK, Ireland, France, and Italy. I can adapt your ideas to the market and customer you are targeting.

I have hands-on experience in developing and creating visual merchandising guidelines tailored to the brand requirements, setting up wholesale seasonal showroom presentations, involved with the shop in shop designs for trade shows and pop-up shops.

I'm happy to help you bring your shops and showrooms to life; I look forward to working with you!!!