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When Covid-19 hit, It’s Finger Lickin’ Good immediately went from being one of the world’s most famous slogans, to being the world’s least appropriate.

So, what do you do when your most iconic asset - the one you’ve spent 70 years, and billions of dollars making famous - suddenly becomes a public health risk?

You censor it. And launch a public information campaign to tell people, that thing we’ve been saying over and over again for the last three quarters of a century? You should probably ignore it. For now.