ABOUT

There are far more exciting things in life than shopping around for car insurance. That’s why RATESDOTCA wants to help Canadians find the best rate – and stop getting milked. To visually represent the notion of “getting milked”, the TV and online video campaign focuses on a woman who visits a mechanic because she thinks she’s having car trouble. The real issue? A sack of cow udders hanging from underneath her car – the consequence for never comparing insurance rates, and a living metaphor for getting milked on her car insurance.