ABOUT
We were approached to create a set of charming characters, known as Rufus and Louis for a healthcare campaign intended to educate kids with a specific condition. As the campaign is not for the general public, we've removed any reference to the condition or any medical information.
DDB had a specific look and feel in mind, so we worked with the creative team to develop the characters and the world for a range of final assets including comics and a board game!
With a fixed budget, we created a rate card for the account team, to enable the agency to project plan depending on how many comics and layouts were needed. We'd love to animate this duo one day!
MADEIT CREDITS
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Finger Industries Ltd has been a Contributor since 25th November 2015.