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You don't find yourself by traveling in straight lines.

A career doesn’t have to be a straight line. At Danske Bank, they believe the best journeys take a few twists and turns.

So we built a campaign around that truth — that finding the right role doesn’t always happen on the first go. And that’s not just okay — it’s essential.

Inspired by their Squiggle Careers initiative, we encouraged colleagues to explore, to pivot, to try new things. Because when you follow a winding path, you often find something unexpected. A better fit. A truer version of yourself.

This was more than a message. It was a permission slip — to move, to grow, and to embrace the shape of a career that doesn’t look like anyone else’s.