Ömer Ceran Creative Group Head

ABOUT

"Turkey is likely to be a water poor country in the near future. Yet, people consume like there is no tomorrow. “Water is infinite” is the misconception behind this thoughtless behavior. But the figures tell us that the amount of water resources is at an alarming level. Ironically, the most vital resource has become the most undervalued entity.
With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index. The index is calculated by measuring the water level at dams, consumption in agriculture, industry and households. It is updated continuously to tell us where we stand in terms of our water levels."

MADEIT CREDITS

  • ReckittClient
  • Asya BiçerAccount Executive
  • Ekrem Ertürk DüzelArt Director
  • Ekrem Ertürk DüzelArt Director
  • Gözde BilirProducer
  • Hare Lilya GaniçAccount Supervisor
  • Hare Lilya GaniçAccount Supervisor
  • Hasan YıldırımSenior Art Director
  • Havas IstanbulAgency
  • İrem AycıJr.Account Executive
  • Melike ErdemirGraphic Designer
  • Sıla SalgınProducer
  • Volkan DalkılıçExecutive Creative Director
  • * ERGIN BINYILDIZChief Creative Officer
  • * Berk YılmazClient Services Director
  • * Zihni BaşsarayHead of Digital
  • * Ömer CeranSenior Copywriter
  • * Cannes Lions Winners 2021
Project featured: on 14th September 2021

Water Index

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