ABOUT

A very digital rebrand
We've just launched the new branding for Very. The £2.3bn group has 4.8m customers and delivers 49 million items a year.

81% of their online sales are via mobile — so they needed an identity designed to move with their customers.

We created a new bespoke typeface, iconography and imagery to support a new wordmark and a series of bespoke changing digital textures that signal different departments and offers at speed.

And it's pink. VERY pink!