Rich Rhodes
Executive Creative Director
ABOUT
A very digital rebrand
We've just launched the new branding for Very. The £2.3bn group has 4.8m customers and delivers 49 million items a year.
81% of their online sales are via mobile — so they needed an identity designed to move with their customers.
We created a new bespoke typeface, iconography and imagery to support a new wordmark and a series of bespoke changing digital textures that signal different departments and offers at speed.
And it's pink. VERY pink!
MADEIT CREDITS
-
VeryClient
-
SomeOne -
Shaun TurnbullDesign Director -
Ian DawsonDesigner -
Ben FieldSenior Account Manager -
Rich RhodesExecutive Creative Director