ABOUT

The Challenge:
Pleasure Point, a Hong Kong adult shop chain and official partner of Hong Kong Pride, wanted to show its support for the local LGBTQ community during the city’s annual Pride Parade in November.

The Idea:
Pleasure Point’s founders have built their brand on the belief that no matter what sexual orientation, ethnicity, race or gender, everyone deserves to experience love and pleasure. On a product level, the shop prides itself in having the city’s widest and most diverse collection of condoms.

So, in order to show the brand’s believe in equal love while at the same time promoting its highly diverse condom collection, we created ‘Fairytale Endings’: an eye-catching and highly visible print and outdoors campaign that featured the most uncommon pairs of fairytale characters in loving embrace.

Credits
CEO: Andreas Krasser
Executive Creative Director : Frankie Fung, Jamal Hamidi, Marco Lam
Creative Director : Christine Lai
Art Director : Christine Lai, Kuchi Ku
Copywriter : Phoebe Chan, Pauline Tsang, Jamal Hamidi
Account Servicing : Michelle Tang, Rachel Wu
Photographer : Illusion CGI Studio
Illustrator : Illusion CGI Studio
Production Company : Illusion CGI Studio
Media Agency: OMD