ABOUT

As in many parts of the world, women's football does not receive the same support as men's. That is why the women's league was about to disappear. How could we increase fan support and gain recognition for the women's league to ensure that it continues to play and grow?

We took off half the badge of the champion team of the Colombian professional football league, something never done before, to show that the men's football team is only half the team. An act of telling fans that if they only support their men's team, they are half the fans they claim to be.

+650% attendance in the whole league games.
55.000 fans attended the final match in a historical record.
Fans became 100% fans.
We guarantee the 2020 and 2021 female league thanks to the fans support.