Leo Burnett Colombia Bogota

ABOUT

When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could we help them to continue selling and therefore keep their jobs?

We gave them the chance to open their own Falabella site, and then we opened 3362 Falabella sites, one for each employee, and for every sale made on their link they earn a 5% commission. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.

3362 employees opened their own Falabella link.
3362 Employees kept their jobs.
+3M USD in sales thru their links.

AWARDS

Cannes Lions - Shortlist
D&AD Award - Wood Pencil

MADEIT CREDITS

  • Falabella ColombiaClient
  • Alejandro MoraPlanning Director
  • Ana Matilde SánchezGeneral Account Director
  • Andrés RestrepoECD
  • Carolina CarmonaBrand Director
  • Christina BoteroCommunication and PR Manager
  • Edgar GuzmánGerente Omnicanal Manager
  • Fernando BellottiRegional Creative Chairman
  • Juan RomeroHead of art
  • Leidy MontoyaSells Experience Manager
  • Lucas ChávezBrand Director
  • Olga lucía VillegasCEO
  • * Liz TaylorWorldwide CCO
  • * Mauricio SarmientoCCO
  • * Leo Burnett Colombia
Add yourself to this project
Annual 2021 Bronze3362 FalabellasDigital Project featured: on 6th September 2021 Contributor:

Leo Burnett Colombia has been a Contributor since 25th November 2015.

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3362 Falabellas

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