ABOUT

“There’s Nothing Comic About Dyslexia” is a campaign launched by Dyslexia Scotland targeting the design industry specifically. As the people who decide how information is visualised to the rest of the world, designers have the responsibility to be more inclusive. The direct channels included personalised messages to the world’s top designers on Instagram, street posters facing design studios, postcards in design bookstores, and ads in industry magazines.
Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.
So, we decided to launch a campaign that faces designers with their arch-nemesis, wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset. Not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time.