FCB New Zealand
Auckland
ABOUT
New Zealanders were complacent about their household’s fire safety, due to false beliefs about the speed and survivability of house fires.
To help people understand the importance of fire safety we needed not only to challenge misconceptions around the speed of fire, but the very basis for those misconceptions. Hollywood films.
MADEIT CREDITS
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Fire and Emergency New ZealandClient
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Ben LockwoodCraft -
Jenni DoubledayCreative Services Director -
Peter VegasECD -
Sean KeaneyMD -
Hayley Markscopywriter -
Leisa WallCreative Director -
FCB New Zealand -
Hugh O'ConnorSenior Art Director
Annual 2022 BronzeReturn to Script DepartmentAdvertising: Print
Project featured: on 4th July 2022
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FCB New Zealand has been a Contributor since 25th November 2015.