About me

I am an experienced and motivated Director with exceptional leadership and interpersonal abilities.

In my current role as Director of Foundry - the JCDecaux creative studio - I am responsible for leading the JCDecaux creative business as well as the program operations, building creative capabilities, and pitch the Foundry's unique proposition to clients. I am overseeing the quality of creative outputs, directing operations, forecasting, developing clients' strategies to drive business development and enhance overall performance. From establishing trusted and lasting clients' relationships and partnerships, growing the portfolio of clients, overseeing operations, and achieving costs and time efficiencies to hiring talents and implementing new processes, I excelled at delivering award-winning creative and innovative solutions for a wide range of established and start-up clients, increasing revenue, improving profit margins, and developing the team. Under my leadership, Foundry has been awarded for its innovation and creativity particularly for partnership collaborations with BNP Paribas, Pandora, Halo Coffee, Sofology, AllBright Academy, Sony Picture, and many more.

My previous experience at VCCP Retail and before then at Tag Worldwide in the client service department, project management, and content production have given me the knowledge and skillsets to understand every function, aspect, and challenge of a creative business. This combined with my integrity, empathy, and talent to connect on a human and emotional level makes me a charismatic leader with the unique ability to unearth, nurture and empower people and businesses.

Skills

Advertising, Branding, Business Development, Client Services, Creative Direction, Digital Strategy, Experiential Marketing, Strategy Planning, Team Management

Sector Experience

Advertising, Banking, Charity / Not for profit, Communications, Fashion, Retail, Sales / Business Development

Awards

Golden Drum Award - Grand Prix

Clients

Direct Line Group, Save the Children UK, Sony Pictures Television

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Contract
Perm, Freelance, Temp-Perm
Location
London, United Kingdom
Skill Level
Senior, Director
Languages
English and Italian
Creativepool member since 28 June 2021