Dawid Szczepaniak Chief Creative Officer

ABOUT

For 27 years, “Twój Weekend” – one of Poland longest running and most read erotic magazines, reduced women to sex objects. So when it was put up for sale, together with Gazeta, Wavemaker, MasterCard and BNP Paribas, we bought it. And then closed it down.

The magazine’s special final issue featured a variety of cultural issues, such as sexual education, gender portrayal, equal rights, sexism, and diverse and progressive narratives of femininity.

MADEIT CREDITS

  • Mastercard, Gazeta, BNP ParibasClient
Project featured: on 28th June 2021

The Last Ever Issue

*

Comments

Project tags
SHARE