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Magnum Sustainability App for the 2018 WPP Adobe Designathon Competition.

The WWP Adobe Designathon was a virtual design competition that challenged creative teams from various WPP agencies around the globe. Using Adobe XD, we had to design a mobile app for one of WPP's clients, Unilever. We had to choose from one of the following Unilever brands: Dove, Knorr, Magnum, and Sunlight. The app had to reflect Unilever's strategic theme of "Sustainable Living". Our team decided to develop an app for Magnum Ice Cream. Our team placed 2nd overall.

The Magnum app supports sustainable living and environmental consciousness by encouraging people to engage in simple tasks for a sweet treat. Users have opportunities to recycle, donate, and volunteer to earn points, or "cocoa beans". Once a user earns 200 beans, they can redeem them for a reward of two free boxes of delicious Magnum Ice Cream Bars.

Each page and feature of the app is designed to encourage users to be more mindful of their own sustainability efforts. By volunteering at a beach clean-up, or just taking the time to recycle, opens the door for users to live a more sustainable life for years to come.