About me

I am an experienced and award-winning creative digital strategist and marketer, with 12+ years of marketing know-how under my belt.

I've developed and deployed marketing strategies for businesses in a whole range of sectors, including film, TV, music, fashion, charity, electronics, e-commerce and FMCG and I have first-hand experience of taking a business from zero to being a key player within the industry.

My skill set and experience spans all aspects of business and, having run my own agency as well as working for fast-growing start-ups and established industry leaders, I am well versed in getting my hands dirty and wearing many hats day-to-day; Product Manager / Project Planner / Digital Consultant & Strategist / Internet & Technology Expert / Client Pitching & Management / Staff & Freelancer Recruiter & Manager / Business Development / Financial Planner, Forecaster & Administrator... and many more.

RECENT AWARDS

Mobile Content Campaign of the Year - UK Communications Awards 2019

Silver: Social Media Campaign - Clio Entertainment Awards 2018

Silver: Social Media Campaign - Clio Entertainment Awards 2017

Best FMCG/Consumer Goods Social Media Campaign 2016 - The Drum

Best PR & Social Media Campaign 2016 - PR Week

Best Social Media Campaign 2016 - UK Social Media Communications Awards

EMPLOYMENT HISTORY

Big Night

Marketing & Communications Lead - Freelance

September 2020 - Present

My current role with the food delivery challenger brand, Big Night, saw me join the team in

the early stages where they had only 5 restaurants on the platform, servicing small areas of

London, with a small Instagram following of 1,000. Since being the Marketing &

Communications Lead, we have grown the platform to include 30 restaurants, recently

launched the business nationwide, secured coverage in The Economist, been named the

'coolest delivery service' by Time Out, surpassed our Seedrs investment target of £100,000

by an additional £150,000, and many more key milestones.

My responsibilities include managing the Social Media Manager, freelance copywriter,

branding agency, ads strategist and publicist to ensure all are working towards achieving the

business' ambitious goals. This has seen me recruit the marketing and communications

team, develop the businesses growth strategies with the founders, and help secure over

£1m revenue for the restaurants we partner with, and develop a wide range of brand

advocates in the form of chefs, critics and influencers which has resulted in us securing over

15.8k Instagram followers in a short period.

Artisan Coffee School, Artisan Cafés & Curious Roo Coffee Roasters

Marketing & Communications Consultant - Freelance

June 2020 - Present

Working with Artisan Coffee and their associated brands since June 2020 has seen me take

on various roles for the business. Primarily, I have acted as their lead marketer, managing

their designer, web developer and paid ads team to improve and grow their various

businesses, as well as helping develop their at-home subscription service in all aspects;

from pricing to packaging; copy to content; and advertising to influencers. My work with the

team has seen huge engagement with key campaigns, as well as the introduction of new

revenue streams for the businesses, and a growth in repeat custom.

Glug Wine Merchants

Marketing Consultant & Copywriter - Freelance

November 2020 - Present

Glug Wine Merchants is a London-based wine shop which recently introduced an at-home

wine subscription service to their offering. Through a kind recommendation by the Artisan /

Curious Roo team, I was approached to help Glug with the writing of coffee for their website,

as well as writing their monthly tasting guide and newsletter, provided with each

subscription. Furthermore, I consult with the brand on customer growth and social media to

assist in their business goals.

Havas Media Group

Strategy Consultant - Freelance

December 2020 - Present

I have worked on a few projects for Havas Media Group as a Strategy Consultant, helping

the team to develop the strategies for their lead clients, including MoreThan Insurance.

Zero Degrees West

Global Strategy Director - London, UK

September 2017 - June 2020

As Global Strategy Director, I was responsible for ensuring all of our marketing campaigns

throughout the UK, EMEA and USA achieve the goals of our clients, but also go beyond to

deliver them the best ROI we could.

Leading a team of strategists, creatives and copywriters, we conceptualised, created and

delivered campaigns for clients primarily in the entertainment industry across multiple

formats, with a particular focus on social and digital. My main roster of clients within the

entertainment world - from film clients such as Warner Bros., Universal Pictures, Sony

Pictures, Paramount and more.