ABOUT

Problem
As part of the communications actions carried out by the HSE entity within the OCP Group (Office Chérifien des Phosphates). An awareness campaign on "traffic" standards inside and outside OCP group sites was scheduled for February 18, 2020 on the sidelines of the National Road Safety Awareness Day.

Objective
- Awareness and prevention against traffic dangers.
- Fight against unconsciousness vis-à-vis the risks and human and material damage caused by non-compliance with the traffic standard developed internally on construction sites on the one hand, and non-compliance with the highway code externally on the other hand.

Target
- OCP collaborators
- External companies (service providers, partners, subsidiaries, etc.)


Description
A campaign that strives to adopt an emotional approach that can also be found in the tone of communication. A bias that aims to generate positive impacts on the target (mainly OCP employees).
In fact, we highlight the symbolism relating to driving safety (seatbelt, rear-view mirror, etc.) which are often neglected and which adversely affect the safety of employees since they do not apply saving gestures. An orientation which thus makes it possible to give meaning to the name of the “Responsible driving” campaign.