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Following the success of our limited-edition design for the WWF #HabitatHero 2022 Campaign, premium flavoured cider Old Mout asked us to refresh their packaging to help them stand out in the growing noise of the cider category. Born from their New Zealand origins, our new design celebrates the upside down Kiwi spirit, taking their assets and amplifying them in a more impactful way that allows the Kiwi to take the lead and turn heads.

The cider category is one which continues to grow, with challenger and disruptor brands looking to make their mark amongst the category leaders. The team wanted to ensure that Old Mout's refreshed look would help the brand stand out on shelf in a noisy category and translate their passion of making great-tasting exotic fruit ciders.

Taking Old Mout's existing assets, we flipped the world of flavour on its head, celebrating the upside down Kiwi spirit with bold fruit illustrations falling from the sky. To drive recognition of their distinctive brand asset, the inquisitive Old Mout Kiwi bird has been given more prominence on pack, whether sat on the wordmark gazing skywards, or heading off on another adventure on the cartons. The exciting new design drives standout at shelf, whilst maximising Old Mout's iconic assets.