About me

With many years' experience in advertising, I have always worked in a pioneering and forward-looking way. Throughout my career, I have redesigned processes and rewritten rulebooks, so that my teams can produce great creative that delights the most demanding clients. And I am constantly finding ways to do this more efficiently, with greater simplicity, and at lower costs.

I have always believed that creativity is at its greatest when people and tech work together, and to their own strengths. This is why I have built automated processes and workflows that enable creative talent to produce excellent results without drudgery and repetition — and without the enormous costs they entail. By keeping my teams at the cutting edge, I have helped my employers attract and retain numerous corporate accounts, and have led my people to deliver the best work of their careers. This success, however, has never corrupted my desire to learn, explore and share. No matter how experienced I am in Advertising, I will always take the curious approach of a beginner.

I have a strong work ethic coupled with the capacity to build professional relationships based on trust, mutual respect and open communication. These underline my ability to ensure working relationships are harmonious and calm; I take great pride in building mutually-beneficial links, both within the organisation and beyond.