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Taking a concept centred around Braun's founder, H.C. Dieter Rams, and his 10 principles of good design, we worked with our friends over at A New Kind of Kick to develop a range of visuals showcasing Braun's clocks.

The challenge was to create minimal imagery that was able to visually communicate Dieter Rams' brand defining principles. We achieved this by creating a series of photorealistic lifestyle imagery that expresses the minimalism, quality and eco-friendliness of the brand and products through subtle interior style cues and aesthetic, leaving Braun customers in no doubt that they're choosing a great brand - and product.