BBH Singapore Singapore

ABOUT

League of Legends has been around for 11 years. In 2020, Riot Games launched the mobile version - Wild Rift. To reignite interest in the world of League, it brought the game to life in a way gamers had never experienced. The in-game power-up Honeyfruit was brought to life, giving gamers an actual taste of the game, and summoning a digital fruit into the real world.

MADEIT CREDITS

  • Riot GamesClient
  • Alasdair GrayStrategy Director
  • Amos MakArt Director
  • Ausborn LimAssociate Account Director
  • Faith HuangContent Strategist
  • Jack Morton SingaporeProduction Company
  • Jacob WrightChief Strategy Officer
  • Jia Rong SngJunior Creative Technologist
  • Joakim BorgströmWorldwide Chief Creative Officer
  • John HadfieldChief Executive Officer
  • Jonathan GerardExecutive Producer
  • Joshua TanProducer
  • Luke SomasundramSenior Copywriter
  • Nico TangaraSenior Art Director
  • Priscilla LimAccount Manager
  • Sid TuliManaging Director
  • Wendi ChongHead of Production
  • Xander LeeCreative Director
  • * Sascha KuntzeChief Creative Officer
  • * BBH SingaporeAdvertising Agency
  • * D&AD
Add yourself to this project
Project featured: on 29th October 2021 Contributor:

BBH Singapore has been a Contributor since 25th November 2015.

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Honeyfruit

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