About me
I'm an energetic, down to earth digital Art Director from Cape Town, South Africa who is based in Amsterdam, The Netherlands.
I began my career specialising in creating online and social content for Ogilvy Cape Town, where I worked on a variety of brands for 2 years and where I also won my first award in advertising. Here I did it all, from being the lead social creative on one of South Africa's biggest beer brands, creating social and online content for all brands in the agency, to conceptualising to a number of campaigns.
I moved to the Netherlands and worked as an Art Director, Free-Roam creative and Editor for TBWA\Neboko for almost 3 years. There, I won more awards for the campaigns I worked on and really started to come into my own as a creative who is conceptually and strategically led, and driven by his visual convictions. I worked first as an Art Director with a copywriter on many campaign briefs before working on my own as a free-roam creative. My free-roam creative role was made specifically for me, and I am thankful that the creative leadership trusted me with so much and for giving me full responsibility to really "art" direct projects on my own for top brands. I was also an editor for TBWA during this period, contributing to winning brand pitches through concept, as well as editing and developing pitch mood films that helped sell the ideas through telling a story.
Since the beginning of 2020 I've been working for Ogilvy Social Lab, Amsterdam as senior Art Director in the Philips RTMC (Real Time Marketing Center) team. We specialise in creating online content for Philips across their multiple brand-categories. This includes social posts, films, online banners, etc - always working in paid media. My role includes strategizing and conceptualizing how to best solve briefs or ideas, while executing a lot of the work myself.
From creating McDonald's "Good Times Island" to developing various title animations for adidas... from working as an Art Director in a team to working as a solo creative who can take on a project from start to finish - I feel like I have a wide-ranging spectrum of skills for any modern agency's needs.
Please get in touch if you would like to work with me. People are my speciality.
Awards:
- Bronze Lorrie Award winner - Castle Lite's "Ziyabanda"
- 2018 ADCN Bronze Lamp winner - Heineken Bakery
- 2x Golden Giraffes - McDonald's "Good Times Island"
- Bronze Effie - McDonald's "Good Times Island"
Agencies:
- Ogilvy Cape Town, South Africa
- TBWA\Neboko, Amsterdam, The Netherlands
- Ogilvy Social Lab, Amsterdam, The Netherlands
Roles:
ART DIRECTOR || VISUAL DIRECTOR || EDITOR || ANIMATOR || DESIGNER || DIGITAL SPECIALIST || HOBBY PHOTOGRAPHER ||
Skills
Advertising, After Effects, Art Direction, Creative Direction, Digital Marketing, Digital Strategy, Directing, Editing, Photoshop, Video Editing, Visual Direction
Sector Experience
Awards
2x Golden Giraffes, ADCN Bronze Lamp winner, Bronze Lorrie Award