ABOUT

To get allergies out of people’s minds, and adoptable rescued cats into people’s homes, we put both a scientific study backed by top universities and allergic people to the toughest test. And it worked.

By running a social media campaign starred by a cat influencer (should we say catfluencer?) “Michú” and not one, but two activations, we managed to educate people about cat allergies and the biases around it. The endgame was to make people understand that they are not allergic to cats, but to a specific protein (Fel D1) found in cats’ fur, that is reduced by up to 90% once rescued cats are commonly neutered to be given out for adoptions.