ABOUT

A poster campaign design called #BeAware by Facebook. The concept of the posters focuses on how the language used to describe sexual assault, such as ‘groping’ and ‘fondling’, has clouded the public’s opinions of what actually counts as sexual assault or not.

The aim is to make the audience consider their own opinion on whether the situation stated in the poster is sexual assault or not. Also, to consider other peoples opinions of the situation. The posters highlight how context is important in determining the appropriateness of an act, as well as the subjectivity of what can actually count as sexual assault.