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About me

I am a copywriter with many years' experience working in major London advertising agencies across a full range of digital and traditional media. I am passionate about the written word and am comfortable writing any length of copy - from the sharpest headlines (and even an award winning wordless poster for Peugeot) to brochures and websites that run to thousands of words. I also have a proven track record in generating distinctive, original ideas.

Until recently (December 2012)I was a Senior Copywriter at leading integrated agency gyro London. In four-and-a-half busy and highly productive years at gyro, I worked on most of the agency's main accounts. Typically facing tight deadlines, I was tasked with producing highly impactful, effective copy and ideas across a huge range of assets. This gave me, in particular, the chance to add massively to my experience of writing for digital channels - from emails and online banners to websites and blogs.

If you're after clear thinking and smart writing, I am currently available on a freelance basis and will be delighted to assist. Meanwhile, I would also certainly be prepared to consider the right permanent post should it arise.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm

LocationLondon, London, United Kingdom

Skill LevelMiddleweight, Senior

LanguagesJust English

Tagged Job TitlesCopywriter, Digital Copywriter

Recommendations

Currently No Recommendations

Skills

I write smart, engaging and well structured copy to briefs that demand anything from one sentence to ten thousand words., I am equally comfortable creating digital and non-digital assets., I thrive on doing my own research and synthesizing many different sources. , I can work on my own or as part of a team to deliver original, impactful concepts., I am very happy to contribute to the formulation of creative strategies., I believe a little bit of wit can make a great deal of difference.

Sector Experience

Working at gyro London over the last four years, I have gained a wealth of additional experience in the technology sector - particularly through working extensively on the HP commercial printing account., I have also regularly been involved with producing a range of digital comms for Virgin Atlantic Airways' customer loyalty programme, Flying Club. These customer-facing communications have always demanded the distinctively quirky, witty and irreverent tone that characterises the Virgin brand., Prior to gyro, I can point to wide experience across many advertising sectors. Most especially I have worked with automotive, financial and retail clients.

Clients

Adobe, American Express, Fairmont Hotels, Heathrow Express, Invensys, London Business School, Standard Chartered

Awards

BMAs, Clios - Gold, Creative Circle Award - Gold, One Show Design Award

CV / Resume

Hugo's CV/Resume

Activity

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Creativepool member since 2 April 2008

Work
Articles
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Activity

Hugo's work

HP: direct and digital

HP: long copy

Work for other clients 2007-12

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