ABOUT

Using strategy and creativity to encourage a nationwide love of reading, writing and storytelling.

Pop Up Projects is a wonderful organisation. Yes, we say that about all of our clients. But Pop Up deserve extra special praise. Their vision is for a more literate, creative society where reading, writing and storytelling are widely valued, enjoyed, practiced and celebrated. To achieve this vision, they work collaboratively with educational, literary and cultural organisations to enable children, empower teachers, and engage families from all walks of life to read more widely, write more creatively, and develop visual storytelling skills. We have worked with Pop Up since 2018 across a wide range of projects, from the redesign of their nationally distributed magazine to the branding and launch of Pathways, their unique two-year illustration programme for talented and ambitious artists from diverse backgrounds. We hope we’ll be working with them for many more years to come.