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During a live broadcast of one of Peru’s most important matches of the year, With a third of the country in front of their TV screens, Movistar Sports, the most popular sports channel, chose to bring awareness to this problem.

Throughout the broadcast, we utilized the traditional close-ups of women in the audience as our medium to raise awareness. With the help of a professional make-up artist, we put a face to battered women and delivered an alarming message along with our hashtag #RedCardToViolence.