About me

I've started my career as a planner in media planning sector (#2 agency of Turkey in revenue of the time) and continued as a strategist in Saatchi&Saatchi (#1 agency of Turkey in revenue of the time), held senior online marketing, sales, business development manager positions as a brand owner; and later, managed strategy and business functions in mobile marketing and digital marketing agencies. Owing to perform in a wide range of functions within advertising sector, I've generated a wholistic approach in digital communications and brand management. Besides strategy and digital media, I had hands on and deep rooted experience on campaign design and execution, key account management, service / product design and development, content production, PR, social media; most of which were within digital and mobile first clients, and served as a leading strategist and c-level account owner for lots of challenging brands (Turkcell, Vodafone, BBVA Garanti, Pepsico, Nestle, Pegasus, etc) in Turkey for more than 9 years of my managing partner career at my own boutique agency (ranging from 12 to 40 employees). I have deep experience and know-how about creative strategy, sales growth, brand building, digital sales campaigns, UI/UX, digital channel development, influencer marketing (I had a start-up of influencer marketing marketplace), mobile applications, consumer insights and research, digital media platforms, media strategy, agency team management, creative production process, account development and growth both as a senior executive and agency managing director.