ABOUT

Wildflower Co. is a Marketing and Design studio founded by Halle Glunt. Her goal is to help small businesses and entrepreneurs that want to enter the market following the right steps.

Halle will guide this individuals to start their own business, to find the right track for them and then work their way to success.

This is been a really difficult year and the most affected people were the small business and new entrepreneurs, so Wildflower Co. will help them build their dream brand and achieve success.

The brand identity was inspired by the brand name: Wildflower.
Such a beautiful and charming name that has an unique meaning behind it. Wildflowers are the most amazing flowers, because they grow in places we even can’t image and they overcome all the nature difficulties to bloom and bring join to us. And so does Halle, that helps small businesses and new entrepreneurs follow their dreams.

Following this, 03 concepts were used in the visual identity creation:

- Wildflowers and Sunflowers: These flowers represent strength, happiness and joy. They overcome a lot of difficulties but they still bloom and look beautiful in their own way. Like them, small business need to overcome so many difficulties as well to open, to advertise, to sell, and mainly to survive in the market.
- Letter W: Nothing like the first letter of the name to highlight the brand and make the recognition easy and simple. In an unique way, this letter will represent the overall brand with a personalised touch and together with the organic shape of nature, it will transmit a freedom and artistic feeling.
- Stars: those are an iconic symbol that represents dreams and beauty. To complement the playful side of the brand, the stars were used to aggregate that special feel to the logotype.

The chosen colors represent the happy and playful side of the brand. They were inspired by the wildflowers and sunflowers. They transmit positivity, happiness, trust and their combination is a strong and unique one.

The brand name was created using an unique font, very curvy and playful. It transmit the professional and elegant side of the brand. The secondary font is a script font, to bring the creative and sensitive brand characteristics alive.