James Dewar Senior Creative

ABOUT

CHALLENGE" Get more 8-18 year olds to experience sailing through the OnBoard sailing programme

INSIGHT: Learning to sail teaches skills beyond the activity itself – confidence, teamwork, independence, creativity, communication and determination are invaluable for young people at school, further education and the workplace

SOLUTION: 'Get on, get onboard' articulates sailing helps life progression

RESULT: A distinctive brand resonating with its audience and messaging which encompasses the benefits brought to children, parents, schools and sponsors

MADEIT CREDITS

  • RYAClient
  • Royal Yacht AssociationClient
  • Tom CarlingCopywriter
  • * James DewarArt Director
Add yourself to this project

Repositioning the Royal Yacht Association's OnBoard youth programme

*
CLIENT REVIEW

I have been working with James since 2017 on the rebranding and relaunch of the RYA's OnBoard programme. In that time we have completely redesigned the look and feel of the OnBoard brand, bringing it up to date for a new audience. We have produced resources for schools and parents as well as producing digital resources for our various platforms. Our most popular and influential resource has been the OnBoard session cards used by Instructors and Coaches all over the country. These are bright, eye catching and easy to read. More recently I have worked with James on the RYA OnBoard 2019 Impact Report which was an extremely important document produced after a years worth of research into the project. Working with James has been fantastic, and I rely heavily on him for creative design that fits with our brand image.

*
Client at RYA
11 Nov 2020

Comments
Project tags
SHARE