ABOUT

The client had a beer with a Nordic recipe and a logo. Nothing else. Beverage distributors wouldn't touch it without a brand. A story. It was going nowhere. But it was the year of The Bridge, The Killing and Wallander, massive TV successes.
I contacted the broadcast distributor of Nordic Noir and sold them the idea of a partnership. We became the official beer of Nordic Noir. I built a visual and written identity for them and identified a distributor for our brand. Pitched it to them. They loved it. A contract was written up. I designed POS , glassware, pump, bar fixtures and organised in-bar Nordic Cinema Night promotions. Oh, and, of course, there was a website to build.
Then we set about sponsoring Nordicana, an illustrious, star studded Noir Festival in London. We built an App so delegates could browse the event, pre-book mini events, organise and book meetings, check calendars and ultimately navigate the event over it's 3 days.
They allowed us to hijack the occasion and some of their celebrities for our own official trade launch with a global premier of Jordskott at Londons illustrious Mondrian Hotel. It was a huge success. I loved it.